Everyone has an AI strategy now. Most of them live in a slide deck. Very few live in the way people actually work.
That’s the gap I care about.
I’ve spent 30 years making things people want to use. Touch screen kiosks for museums. Campaigns at creative agencies. Design sprints at Google. Behaviour change at Bacardi. Every one taught me the same lesson: technology only matters when it feels human.
Today I’m Creative Partner at Deft. My job is simple. I listen to what teams need, then build AI around the way they already work: their processes, their playbooks, their language. Copilot agents, prompt frameworks, training that sticks. AI that feels real, useful and yours.
If you’re curious about how this could work for your team, let’s chat.
