Revisiting the creative roots

To launch Angry Birds on Samsung Smart TV, we turned London into a giant game. 100 superfans hunted for challenges hidden at landmarks across the city.

From Battersea to the British Museum, players unlocked clues and battled for a place in the final.

The winners faced off in a live celebrity final, streamed on Samsung TV.

For The Prince’s Trust, we turned Samsung red for a day: in-store displays, red staff polo shirts and a red website.

We even lit up the London Eye as a glowing red beacon. A bold, memorable moment.

For Christmas, Samsung brought a granny to life on the giant screen at Piccadilly Circus. From her cosy front room, she reacted to hashtags with festive moves, including dancing Gangnam Style.

A world-first interactive experience in the heart of London.

One of the most rewarding pieces I’ve made. It celebrated how Cheil helped make Samsung one of the most effective Olympic brands, without being a sponsor.

The best part? Vas Blackwood, aka Rory Breaker from Lock, Stock, lent his unmistakable voice. Utterly epic. Thanks Vas.

To celebrate ‘Crime on Five’, we created a 12-week puzzle. Viewers spotted clues in TV idents, then went online to solve it.

We hid a brand new Skoda in Google Street View, won by one lucky viewer at the end.

Before the Olympics, Cadbury planned simple banners to give away tickets. I pitched something bigger: the world’s largest party popper, firing tickets out of the top.

They loved it. A simple giveaway became a memorable celebration.

Smart cars faced stubborn myths. “Are they safe?” “Aren’t they tiny inside?” We tackled them head on with a groundbreaking website built around an ambitious video experience.

It won multiple awards and a loyal fanbase online.

At the height of the Sudoku craze, we launched Foodoku for Hellmann’s. Nine tasty ingredients replaced the numbers, guiding players to the perfect cheese sandwich.

A huge hit, with an average 14-minute dwell time. Better even than BMW.