Problem solving is still human. The support just got smarter.

Google taught me how data can unlock genuine human truths. Bacardi showed me how belief builds brands. And agency life was all about connection, finding the story that moves people.

Each one shaped how I work. And now, with tools shaped by AI and guided by the right questions, we can solve creative and strategic problems more clearly than ever before.

And those who stay curious will go furthest.

Exploring my work and achievements

  • Today - Embracing GenAi to support business

    Since 2023, I’ve guided brands in leveraging AI to unlock creative potential, empowering them to ideate, iterate, and innovate at remarkable speed.

    Show me the work
  • An image of Greenspacing.

    Yesterday - Shaping Bacardi’s workforce

    From 2019 to 2023, I worked with teams at Bacardi to build agility and drive behaviour change, equipping them with skills to embrace change and thrive.

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  • An image of The Float House

    A few years ago - Unlocking potential at Google

    At Google between 2013 and 2019, I harnessed technology and led design sprints to solve complex brand challenges, delivering data-driven, impactful solutions.

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  • A decade back - Creative agency foundations

    In my early agency years before 2013, I crafted award-winning campaigns, setting a standard for innovative, digital-first brand storytelling.

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  • Awards

    Out of the blue - Creative recognition

    Creating work that solves problems and connects with people, with awards as the unexpected and joyful surprises that follow.

    Show me the money

  • Everyday - Personal experiments in creativity

    Constantly exploring new tools and techniques to refine skills, and bring my imagination and to life.

    Show me your imagination

Two roles, one purpose: Creating & Empowering

A Creative Director:
Accelerating Impact with GenAI

As a Creative Director, I use AI to support every stage of the creative process, from strategy to execution. By blending AI tools with human insight, I help bring ideas to life quickly and effectively.

My approach focuses on speed, creativity, and precision to deliver solutions that drive real impact.

A Facilitator & Educator:
Teaching innovation, solving challenges

As a Facilitator & Educator, I integrate AI into innovation frameworks like Design Thinking, accelerating processes to solve complex challenges at speed. By leveraging AI, we go further, faster, and unlock fresh ideas.

I also teach teams to use AI in their workflows, ensuring the tools seamlessly complement their processes and build confidence in their potential.